Impossible™
The Cookbook
The Impossible Burger might just be the most revolutionary new food product of this millennium. So, Steve was pretty excited when Chronicle Books approached him about writing the text for the company’s cookbook, timed to release in conjunction with the nationwide launch of Impossible in grocery stores. Then he got 5 pounds of the stuff to play with and got really excited, because it’s shockingly good. The project was a fun, fast adventure. The company is equal parts Silicon Valley tech start-up, food think-tank, and climate-change movement. And Traci Des Jardins, J. Michael Melton, and the other chefs who contributed recipes were on fire with ideas and positive energy. Yay team. Yay planet Earth.
Client: Impossible Foods Inc.
Publisher: Chronicle Books
Role: Writing
21 Best Cookbooks, Delish.com
“This book is perfect for those who are totally new to the plant-based meat game to those who eat so many Impossible burgers they need some new recipes…It’s all here.”
— Delish.com
“The book’s recipes—there are almost 50—were created by chefs and Impossible staff. It’s a crowd-pleasing array.”
— Bloomberg
Credits
Photography: Aubrie Pick
Design: Impossible In-House and Anne Kenady Smith